About

Lead Mare Studio is Samantha Caplan (who really prefers Sam) – a lifecycle marketing strategist known for turning messy systems into money-making machines that still feel human.

With years of experience inside high-ticket and eCommerce ecosystems – from multi-location healthcare brands to seven-figure coaching programs and enterprise-level teams – Sam has helped launch, scale, and repair nearly every version of a digital business. Her work bridges data, storytelling, and behavioral psychology to create lifecycle systems that actually scale without losing soul.

Before launching Lead Mare Studio, Sam led lifecycle strategy, CRM architecture, and automation design across industries – overseeing platform migrations, segmentation frameworks, and content flows in tools like Customer.io, HubSpot, ActiveCampaign, GoHighLevel, and the prehistoric (but still beloved) Infusionsoft. She follows the foundational methodology set forth by Ryan Deiss’s original “Machine” marketing architecture, blending timeless strategy with modern execution.

Sam is equal parts strategist, copywriter, and operator – the rare blend of creative and technical that makes growth sustainable.

Lead Mare Studio exists for founders who care as much about integrity as impact – business owners who give a damn about the experience they’re creating while still aiming for serious revenue.